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• What is the iBreakfast Club?
• Meet the host
• About TECHmarketing
• Alan Brody, Executive Program Director
Watch Video: (28.8kbps) (112kbps)
• In Press
• Contacts
• Sponsorship & Co-Marketing Opportunities
The Monthly Meeting at the Capital of the Web's "Storefront"
The monthly iBreakfast Club meeting promises to showcase the Silicon Alley
movers and shakers in the context of the entire technology marketplace.
That means the Breakfast Club will feature the people behind breaking
news and the technologies about to make a difference..
Attendees also have the opportunity to network with other seasoned
players in the New Media Technology industry.
The iBreakfast is an outgrowth of the national
conference series produced by the pioneering TECHmarketing group
which introduced the first high tech awards program, THE MAR.COM
AWARDS for ADWEEK in 1991, now in its 7th year, and CreaTECH,
the first interactive/internet advertising conference, and Hollyweb, the
convergence conference at NAB and CES. (www.etvworld.com)
TECHmarketing is an outgrowth of the group effort of technology
marketing journalists and consultants at ADWEEK's Marketing
Computers and Advertising Age Creativity. Their roster of speakers
stem from the breakthrough events and marketing perspectives
developed over the years under the leadership of CEO and program
director, Alan Brody.
Alan Brody is the founder of the iBreakfast.com and
SAVVE - Silicon Alley Vision Venture for Executives brainstorming
events. As executive program director of TECHmarketing, he has a
long history of creating firsts in high technology media events which
now includes ëTV World the Digital TV/Internet Conference and
Hollyweb, a major conference event at both the Consumer
Electronics Show and the National Association of Broadcasters. In
1990 he created the mar.com awards, the first awards program for
online advertising & marketing. In 1993 after an appearance on the
Charlie Rose show discussing the advent of New Media, which
experts at the time considered to be an ad-free environment, he
developed CreaTECH, the first interactive advertising conference.
Since then he has developed He has been a columnist with
Advertising Age and ADWEEK and contributes to Ad Age
Creativity. He is also the co-founder of the first Macintosh expo in
New York and was a columnist with MacWEEK.
Prior to forming TECHmarketing, Mr. Brody was the Business
Development Manager at the Computer Factory, a 60-store east
coast computer retail chain. As an advertising consultant he is noted
for a pioneering study on cigarette brand marketing.
TECHmarketing was founded in 1987 by Alan Brody to create and manage
special events for high technology marketers. The company helped create
Laptop '88, and the first two Macintosh expo’s in New York. In 1990, it
created the Marcom Awards, the first awards program to recognize creativity
and effectiveness in high technology advertising, PR and marketing
communications.
In 1993 TECHmarketing introduced CreaTECH, the first interactive
advertising conference in New York. Sponsored by ADWEEK, this
conference introduced hundreds of New York agency and production people to
the emerging interactive advertising industry while alerting them to the new
kinds of creative challenges ahead.
In 1994 CreaTECH was brought into the Summer Consumer Electronics
Show® as part of its transformation into a consumer technology and interactive
multimedia expo. TECHmarketing also introduced the CES® Marcom Awards
to recognize excellence as measured by creativity and effectiveness in
consumer electronics advertising, PR, marketing communications and
interactive advertising.
In 1995 TECHmarketing created Hollyweb™, a Web/TV integration
conference which is taking place at the National Association of Broadcasters
annual conference in Las Vegas on April 17-18.
eTV World, the Broadband Convergence Conference and Expo on September
14-17 at the Javits Center in New York is the culmination of all of these events
and will feature all the key products and personalities in this emerging new field
-- with a special focus on the advertising opportunities of TV-Web integration.
In 1999, the 7th Annual mar.com awards will move to Silicon Alley, signalling
the prominence of New York -- Capital of the Web™.
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